Color Symphony
A rich red, like a clarion call, instantly awakens neural memories of sweetness and passion, as if one could taste the tangy-sweet of tomato or the fiery heat of chili. Beside it, a bright yellow, like a strip of torn sunlight, jumps with signals of “crispness,” “lemony freshness,” or “creamy delight”—together they become visual magnets on the shelf, completing the first conversation with the eyes in a flash.
Color as the "Silent Salesperson"
Color has become the first bridge for brands to connect emotionally with consumers and communicate their value proposition. Our color designers and brand partners continuously explore the balance between function, ethics, and artistry, striving to build packaging visual systems that are both eye-catching and thoughtfully crafted. The Runpacet “SHIPING” Color Series, designed specifically for food and packaging, blends color psychology, marketing science, and food science. It’s not just about visual beauty—it directly influences consumer decisions, product perception, and brand experience.
Experience the True Form of Color！
The beauty of color fully blooms in natural light. With the Runpacet “Flavor-Tone” Series physical color cards, you can touch the colors, textures, and luster with your own hands. We also support custom samples such as bottles, caps, or film sheets, helping you clearly envision the final packaging performance before your product reaches the market.